the winner of all the debates but george w. bush, who you advised, was able to come back from a less than stellar first debate. how did he do that? >> well, i think he started paying attention to how he communicated. you know, in the first debate, president bush laid on the podium, he sighed, he had some really bad nonverbal behaviors which indicated he, like president obama last week, was not very interested in the process, didn't really want to be there and hadn't devoted much time to preparation. and then he stepped up his game and in the town hall debate, and the final debate, made a big comeback. >> when you work with somebody, do you -- are you focus -- you're focusing both on sort of getting them to say things in a way that's most effective, but you also are focusing on body language. you talk about both aspects of this, yes? >> absolutely. we're focused on delivering a message, and that message has to be clearly communicated and not obstructed by anything they do with their body, not obstructed by anything they say. the language has to be clear and how they communicate it has to be clear. >> do you show videotapes of clients to themselves, so they see what other people see? >> absolutely.